{"id":7357,"date":"2017-12-28T12:18:30","date_gmt":"2017-12-28T11:18:30","guid":{"rendered":"https:\/\/edorteam.com\/business-social-networks\/"},"modified":"2021-08-20T10:34:32","modified_gmt":"2021-08-20T08:34:32","slug":"business-social-networks","status":"publish","type":"post","link":"https:\/\/edorteam.com\/en\/business-social-networks\/","title":{"rendered":"Business social networks"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.84&#8243; global_module=&#8221;2717&#8243;][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.0.84&#8243;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Contenido del art\u00edculo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/edorteam.com\/en\/business-social-networks\/#Opening_to_the_public_with_a_business_website\" >Opening to the public with a business website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/edorteam.com\/en\/business-social-networks\/#Social_networks_as_a_meeting_point\" >Social networks as a meeting point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/edorteam.com\/en\/business-social-networks\/#Updates_notifications_and_releases\" >Updates, notifications and releases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/edorteam.com\/en\/business-social-networks\/#Marketing_and_customer_service_on_social_media\" >Marketing and customer service on social media<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"western\"><span class=\"ez-toc-section\" id=\"Opening_to_the_public_with_a_business_website\"><\/span>Opening to the public with a business website<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>By now, there is no doubt that a company needs a certain web presence on the Internet. No matter how big or small our business is, it is an element that will make potential clients end up visiting us or making use of the services or products that we provide. Making good use of a business website can make a difference with our competitors.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_image src=&#8221;https:\/\/edorteam.com\/wp-content\/uploads\/web.png&#8221; alt=&#8221;business website adapted to the specific needs of each company. Social media, web planning&#8221; _builder_version=&#8221;3.0.92&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.0.92&#8243;]<\/p>\n<p>In this series of publications, we are going to show you different types of websites according to the business needs or objectives of different companies.<\/p>\n<p>The most common types that we can find of websites can be cataloged within the following formats:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.edorteam.com\/presencia-web-empresarial\/\">Face-to-face or contact website<\/a> .<\/li>\n<li><a href=\"https:\/\/www.edorteam.com\/web-informativa-para-empresas\/\">General informative website<\/a> .<\/li>\n<li><a href=\"https:\/\/www.edorteam.com\/aplicacion-web-empresarial\/\">Web Application<\/a> .<\/li>\n<li><a href=\"https:\/\/www.edorteam.com\/tienda-web-de-empresa\/\">Web shop<\/a> .<\/li>\n<li><a href=\"https:\/\/www.edorteam.com\/planificar-presencia-web\/\">Plan web presence<\/a> .<\/li>\n<li><a href=\"https:\/\/www.edorteam.com\/redes-sociales-empresariales\/\">Use of social networks.<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text admin_label=&#8221;Introducci\u00f3n&#8221; _builder_version=&#8221;3.0.92&#8243;]<\/p>\n<p>The<strong> social media<\/strong> they are currently a<strong> essential element in business development<\/strong> . These are essential tools to give visibility to our business on the Internet and to carry out communications with the users of these social networks at a negligible cost.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_image src=&#8221;https:\/\/edorteam.com\/wp-content\/uploads\/facebookLogo.jpg&#8221; alt=&#8221;social media facebook&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.0.92&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text admin_label=&#8221;Punto de encuentro&#8221; _builder_version=&#8221;3.0.92&#8243;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_networks_as_a_meeting_point\"><\/span>Social networks as a meeting point<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social networks have the inherent property of being able to connect directly with our target audience. Social media users tend to use social media to interact with each other. If we locate a business profile within the social network and<strong> we manage properly<\/strong> , users will continue our updates thus creating a communication channel that can be bidirectional depending on the type of company profile to which we belong.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.0.92&#8243;]<\/p>\n<p>We must bear in mind that each social network has a<strong> social mass<\/strong> defined of registered users. It will not have the same audience<a href=\"https:\/\/www.facebook.com\"> Facebook<\/a> that<a href=\"https:\/\/www.instagram.com\"> Instagram<\/a> or<a href=\"https:\/\/www.flickr.com\"> Flickr<\/a> . We must correctly measure how to address each of these social networks. Generally, the marketing tools of these social networks offer us a breakdown of the statistics of the users who are following us. Usually<strong> do not provide individualized data access<\/strong> , but provides us with statistics that allow us to study the general characteristics of our audience.<\/p>\n<p>&nbsp;<\/p>\n<p>To give an example, the population group that follows a public profile of a soccer team will not have the same population group as the followers of a publisher specialized in technical books on home automation device programming, as it is a specialized professional sector and the team football a more general group.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_image src=&#8221;https:\/\/edorteam.com\/wp-content\/uploads\/twitterLogo.jpg&#8221; alt=&#8221;social networks twitter&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.0.92&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text admin_label=&#8221;Actualizaciones de estado \/ novedades&#8221; _builder_version=&#8221;3.0.92&#8243;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Updates_notifications_and_releases\"><\/span>Updates, notifications and releases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The basic principle of marketing is to get our<strong> brand image<\/strong> or advertising campaign to our<strong> target audiences<\/strong> . If we use social networks for this purpose, it will be important to communicate the news related to our company to the public.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.0.92&#8243;]<\/p>\n<p>It will be important to decide the character that our company will have within social networks. It would not be proper or expected, for a bank with a presence on social networks to treat you and post videos of kittens on their profile.<\/p>\n<p>A certain profile of behavior is expected according to the &#8220;prejudice&#8221; about the type of business that is being managed.<\/p>\n<p>On the contrary, if it were a bank oriented almost exclusively to a young public, it could be a perfectly valid strategy. It will be essential to maintain a constant level of internal coherence, so as not to generate ups and downs in the editorial line.<\/p>\n<p>It is important<strong> do not saturate<\/strong> this communication channel<strong> with advertising<\/strong> . It can have an adverse effect and cause users who follow the social profile to leave it. Providing useful information and interacting with the subscribed user base will be the most recommended social actions.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Herramienta de marketing&#8221; _builder_version=&#8221;3.0.92&#8243;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marketing_and_customer_service_on_social_media\"><\/span>Marketing and customer service on social media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The social networks used by the company, as we have seen previously, do not cease to be<strong> tools<\/strong> of<strong> marketing<\/strong> and of<strong> contact with the user<\/strong><strong> final<\/strong> . There are companies that have incorporated part of their customer service into social networks. This is because their target audience feels more comfortable communicating through Facebook than not accessing a web environment to fill in their data to wait for a customer service member to provide the required attention.<\/p>\n<p>If this is our case, we must<strong> be prepared<\/strong> to<strong> respond and act accordingly<\/strong> . If we provide part of the service to the public through this medium, we cannot pretend that responding once a week to all these communications will be enough, we must provide a response time that is shorter, the better.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Conclusiones&#8221; _builder_version=&#8221;3.0.92&#8243;]If our company wants to enter the environment of social networks, it must enter assuming the environment in which it is located. It cannot pretend to be something that is not nor that its users use certain protocols if they are not within the essence of the social network.There are many companies that have quickly been encouraged to participate in the game of social networks, but these are not They have been able to adapt to the requirements that they demand to participate in them to be really effective. Among the companies that meet these characteristics, they tend to be small companies or freelancers who do not have the ability to maneuver to dedicate resources to this effect.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opening to the public with a business website By now, there is no doubt that a company needs a certain web presence on the Internet. No matter how big or small our business is, it is an element that will make potential clients end up visiting us or making use of the services or products [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[162,171],"tags":[],"class_list":["post-7357","post","type-post","status-publish","format-standard","hentry","category-eprivacy-and-cookies","category-websites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business social networks - Edorteam<\/title>\n<meta name=\"description\" content=\"Social media is an indispensable digital marketing tool. 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They form a communication channel between the company and its clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edorteam.com\/en\/business-social-networks\/\" \/>\n<meta property=\"og:site_name\" content=\"Edorteam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edorteam\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-28T11:18:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-20T08:34:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/edorteam.com\/wp-content\/uploads\/cumplimiento-legal-empresas-abogado.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"598\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Edorteam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@edorteam\" \/>\n<meta name=\"twitter:site\" content=\"@edorteam\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edorteam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/edorteam.com\/en\/business-social-networks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/edorteam.com\/en\/business-social-networks\/\"},\"author\":{\"name\":\"Edorteam\",\"@id\":\"https:\/\/edorteam.com\/en\/#\/schema\/person\/8d561d676383bddf2086b1de4aec37b6\"},\"headline\":\"Business social networks\",\"datePublished\":\"2017-12-28T11:18:30+00:00\",\"dateModified\":\"2021-08-20T08:34:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/edorteam.com\/en\/business-social-networks\/\"},\"wordCount\":1302,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\/\/edorteam.com\/en\/#organization\"},\"articleSection\":[\"ePrivacy and Cookies\",\"Websites\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/edorteam.com\/en\/business-social-networks\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/edorteam.com\/en\/business-social-networks\/\",\"url\":\"https:\/\/edorteam.com\/en\/business-social-networks\/\",\"name\":\"Business social networks - Edorteam\",\"isPartOf\":{\"@id\":\"https:\/\/edorteam.com\/en\/#website\"},\"datePublished\":\"2017-12-28T11:18:30+00:00\",\"dateModified\":\"2021-08-20T08:34:32+00:00\",\"description\":\"Social media is an indispensable digital marketing tool. 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