{"id":7374,"date":"2017-12-28T12:18:30","date_gmt":"2017-12-28T11:18:30","guid":{"rendered":"https:\/\/edorteam.com\/xarxes-socials-empresarials\/"},"modified":"2025-04-03T16:41:07","modified_gmt":"2025-04-03T14:41:07","slug":"xarxes-socials-empresarials","status":"publish","type":"post","link":"https:\/\/edorteam.com\/ca\/xarxes-socials-empresarials\/","title":{"rendered":"Xarxes socials empresarials"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Contenido del art\u00edculo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/edorteam.com\/ca\/xarxes-socials-empresarials\/#Obertura_a_el_public_amb_un_web_empresarial\" >Obertura a el p\u00fablic amb un web empresarial<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/edorteam.com\/ca\/xarxes-socials-empresarials\/#Xarxes_socials_com_a_punt_de_trobada\" >Xarxes socials com a punt de trobada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/edorteam.com\/ca\/xarxes-socials-empresarials\/#Actualitzacions_notificacions_i_comunicats\" >Actualitzacions, notificacions i comunicats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/edorteam.com\/ca\/xarxes-socials-empresarials\/#Marqueting_i_atencio_a_client_en_les_xarxes_socials\" >M\u00e0rqueting i atenci\u00f3 a client en les xarxes socials<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"western\" style=\"font-size:32px;\"><span class=\"ez-toc-section\" id=\"Obertura_a_el_public_amb_un_web_empresarial\"><\/span>Obertura a el p\u00fablic amb un web empresarial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c9s indubtable a hores d&#8217;ara que una empresa necessita certa pres\u00e8ncia web a Internet. Per gran o petit que sigui el nostre negoci, \u00e9s un element que far\u00e0 que els potencials clients acabin visitant-nos o fent \u00fas dels serveis o productes que li proporcionem. Fer bon \u00fas d&#8217;una web empresarial, pot marcar la difer\u00e8ncia amb els nostres competidors.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/edorteam.com\/wp-content\/uploads\/web.png&#8221; alt=&#8221;web empresarial adaptada a les necessitats espec\u00edfiques de cada empresa. Xarxes socials, planificaci\u00f3 web&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>En aquesta s\u00e8rie de publicacions, anem a mostrar-los diferents tipologies de llocs web d&#8217;acord a les necessitats empresarials o objectius de diferents empreses.<\/p>\n<p>Les tipologies m\u00e9s habituals que podem trobar de llocs web poden catalogar dins dels seg\u00fcents formats:<\/p>\n<ul>\n<li><a href=\"https:\/\/edorteam.com\/ca\/presencia-empresarial-a-la-web\/\">Web presencial o de contacte<\/a> .<\/li>\n<li><a href=\"https:\/\/edorteam.com\/ca\/web-informativa-per-a-empreses\/\">Web informativa general<\/a> .<\/li>\n<li><a href=\"https:\/\/edorteam.com\/ca\/aplicacions-web-empresarials\/\">aplicaci\u00f3 web<\/a> .<\/li>\n<li><a href=\"https:\/\/edorteam.com\/ca\/botiga-web-dempresa\/\">botiga web<\/a> .<\/li>\n<li><a href=\"https:\/\/edorteam.com\/ca\/planificar-la-presencia-web\/\">Planificar la pres\u00e8ncia web<\/a> .<\/li>\n<li><a href=\"https:\/\/edorteam.com\/ca\/xarxes-socials-empresarials\/\">\u00das de xarxes socials.<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Introducci\u00f3n&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>les<strong> xarxes socials<\/strong> actualment s\u00f3n un<strong> element imprescindible en el desenvolupament empresarial<\/strong> . Aquestes s\u00f3n unes eines indispensables per donar visibilitat al nostre negoci a la xarxa i realitzar comunicacions cap als usuaris d&#8217;aquestes xarxes socials amb un cost \u00ednfim.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/edorteam.com\/wp-content\/uploads\/facebookLogo.jpg&#8221; alt=&#8221;xarxes socials facebook&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Punto de encuentro&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Xarxes_socials_com_a_punt_de_trobada\"><\/span>Xarxes socials com a punt de trobada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les xarxes socials tenen la inherent propietat de poder connectar directament amb el nostre p\u00fablic objectiu. Els usuaris de xarxes socials tendeixen a utilitzar aquestes per interactuar entre si. Si situem un perfil empresarial dins de la xarxa social i el<strong> gestionem adequadament<\/strong> , Els usuaris seguiran vos-hi creant aix\u00ed un canal de comunicaci\u00f3 que pot arribar a ser bidireccional segons el tipus de perfil d&#8217;empresa a la qual pertanyem.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Hem de tenir en compte que cada xarxa social t\u00e9 una<strong> massa social<\/strong> definida d&#8217;usuaris registrats. No tindr\u00e0 el mateix p\u00fablic<a href=\"https:\/\/www.facebook.com\"> Facebook<\/a> que<a href=\"https:\/\/www.instagram.com\"> Instagram<\/a> o<a href=\"https:\/\/www.flickr.com\"> Flickr<\/a> . Haurem mesurar correctament com dirigir-nos a cadascuna d&#8217;aquestes xarxes socials. Generalment les eines de m\u00e0rqueting d&#8217;aquestes xarxes socials ens ofereixen un desglossament de les estad\u00edstiques dels usuaris que ens estan seguint. normalment<strong> no proporcionen accessos a dades individualitzades<\/strong> , Sin\u00f3 que ens aporta estad\u00edstiques que ens permeten estudiar les caracter\u00edstiques generals del nostre p\u00fablic.<\/p>\n<p>&nbsp;<\/p>\n<p>Per posar un exemple, el conjunt poblacional que segueixi un perfil p\u00fablic d&#8217;un equip de futbol no tindr\u00e0 el mateix conjunt poblacional que els seguidors d&#8217;una editorial especialitzada en llibres t\u00e8cnics de programaci\u00f3 de dispositius dom\u00f2tics, a l&#8217;tractar-se d&#8217;un sector professional especialitzat i l&#8217;equip de futbol un grup m\u00e9s general.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/edorteam.com\/wp-content\/uploads\/twitterLogo.jpg&#8221; alt=&#8221;xarxes socials twitter&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Actualizaciones de estado \/ novedades&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Actualitzacions_notificacions_i_comunicats\"><\/span>Actualitzacions, notificacions i comunicats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El principi b\u00e0sic de l&#8217;m\u00e0rqueting \u00e9s fer arribar la nostra<strong> imatge de marca<\/strong> o campanya publicit\u00e0ria al nostre<strong> p\u00fablic objectiu<\/strong> . Si utilitzem les xarxes socials amb aquesta finalitat, ser\u00e0 important comunicar les novetats relacionades amb la nostra empresa a el p\u00fablic.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Ser\u00e0 important decidir el car\u00e0cter que tindr\u00e0 la nostra empresa dins de les xarxes socials. No seria propi o que s&#8217;esperava, que una entitat banc\u00e0ria amb pres\u00e8ncia a les xarxes socials et tract\u00e9s del teu i peng\u00e9s v\u00eddeos de gatets en el seu perfil.<\/p>\n<p>S&#8217;espera cert perfil de comportament segons el &#8220;prejudici&#8221; sobre el tipus de negoci que es aquest gestionant.<\/p>\n<p>Per contra, si fos una entitat banc\u00e0ria orientada gaireb\u00e9 en exclusiva a un p\u00fablic jove, podria ser una estrat\u00e8gia perfectament v\u00e0lida. Ser\u00e0 imprescindible mantenir un nivell de coher\u00e8ncia interna constant, per no generar alts i baixos en la l\u00ednia editorial.<\/p>\n<p>\u00e9s important<strong> no saturar<\/strong> aquest canal de comunicaci\u00f3<strong> amb publicitat<\/strong> . Pot generar un efecte advers i fer que els usuaris que seguissin el perfil social abandonin aquest. Proporcionar informaci\u00f3 \u00fatil i interaccionar amb la base d&#8217;usuaris subscrita seran les accions socials m\u00e9s recomanables.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Herramienta de marketing&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marqueting_i_atencio_a_client_en_les_xarxes_socials\"><\/span>M\u00e0rqueting i atenci\u00f3 a client en les xarxes socials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les xarxes socials utilitzades des de l&#8217;empresa, com hem vist anteriorment, no deixen de ser<strong> eines<\/strong> de<strong> m\u00e0rqueting<\/strong> i de<strong> contacte amb l&#8217;usuari<\/strong><strong> final<\/strong> . Hi ha empreses que han incorporat a les xarxes socials part de la seva atenci\u00f3 a client. Aix\u00f2 \u00e9s degut a que el seu p\u00fablic objectiu se senten m\u00e9s c\u00f2modes comunicant-se mitjan\u00e7ant Facebook que no accedint a un entorn web per omplir les seves dades a esperar que un membre d&#8217;atenci\u00f3 a el client els pugui proporcionar l&#8217;atenci\u00f3 requerida.<\/p>\n<p>Si aquest \u00e9s el nostre cas, haurem<strong> estar preparats<\/strong> per poder<strong> respondre i actuar en conseq\u00fc\u00e8ncia<\/strong> . Si proporcionem part de l&#8217;atenci\u00f3 a l&#8217;publico mitjan\u00e7ant aquest mitj\u00e0, no podem pretendre que amb respondre una vegada a la setmana totes aquestes comunicacions ser\u00e0 suficient, haurem proporcionar un temps de resposta com m\u00e9s baix, millor.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Conclusiones&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Si la nostra empresa vol entrar a l&#8217;entorn de les xarxes socials, ha d&#8217;entrar assumint l&#8217;entorn en qu\u00e8 es troba. No pot pretendre ser una cosa que no \u00e9s ni que els seus usuaris utilitzin certs protocols si aquests no es troben dins de l&#8217;ess\u00e8ncia de la xarxa social.Hay moltes empreses que r\u00e0pidament s&#8217;han animat a participar de el joc de les xarxes socials, per\u00f2 aquestes no han estat capa\u00e7os d&#8217;adaptar-se als requisits que aquestes els exigeixen per participar d&#8217;elles per ser realment efectives. Entre les empreses que reuneixen aquestes caracter\u00edstiques acostumen a ser petites empreses o aut\u00f2noms que no tenen capacitat de maniobra per dedicar recursos a aquest efecte.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obertura a el p\u00fablic amb un web empresarial \u00c9s indubtable a hores d&#8217;ara que una empresa necessita certa pres\u00e8ncia web a Internet. Per gran o petit que sigui el nostre negoci, \u00e9s un element que far\u00e0 que els potencials clients acabin visitant-nos o fent \u00fas dels serveis o productes que li proporcionem. Fer bon \u00fas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[134,33,34,170],"tags":[],"class_list":["post-7374","post","type-post","status-publish","format-standard","hentry","category-lssi-i-galetes","category-lssi-y-cookies","category-paginas-web","category-pagines-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xarxes socials empresarials - Edorteam<\/title>\n<meta name=\"description\" content=\"Les xarxes socials s\u00f3n una eina de m\u00e0rqueting digital indispensable. 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