{"id":7368,"date":"2017-12-18T16:52:32","date_gmt":"2017-12-18T15:52:32","guid":{"rendered":"https:\/\/edorteam.com\/planificar-la-presencia-web\/"},"modified":"2025-04-01T20:32:46","modified_gmt":"2025-04-01T18:32:46","slug":"planificar-la-presencia-web","status":"publish","type":"post","link":"https:\/\/edorteam.com\/ca\/planificar-la-presencia-web\/","title":{"rendered":"Planificar la pres\u00e8ncia web"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Contenido del art\u00edculo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/edorteam.com\/ca\/planificar-la-presencia-web\/#Obertura_a_el_public_amb_un_web_empresarial\" >Obertura a el p\u00fablic amb un web empresarial<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/edorteam.com\/ca\/planificar-la-presencia-web\/#Requisits_i_necessitats\" >Requisits i necessitats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/edorteam.com\/ca\/planificar-la-presencia-web\/#Un_exemple_de_mal_us_de_la_presencia_web\" >Un exemple de mal \u00fas de la pres\u00e8ncia web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/edorteam.com\/ca\/planificar-la-presencia-web\/#Exemple_dempresa_amb_bona_praxi_en_el_seu_lloc_web\" >Exemple d&#8217;empresa amb bona praxi en el seu lloc web<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"western\" style=\"font-size:32px\"><span class=\"ez-toc-section\" id=\"Obertura_a_el_public_amb_un_web_empresarial\"><\/span>Obertura a el p\u00fablic amb un web empresarial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c9s indubtable a hores d&#8217;ara que una empresa necessita certa pres\u00e8ncia web a Internet. Per gran o petit que sigui el nostre negoci, \u00e9s un element que far\u00e0 que els potencials clients acabin visitant-nos o fent \u00fas dels serveis o productes que li proporcionem. Fer bon \u00fas d&#8217;una web empresarial, pot marcar la difer\u00e8ncia amb els nostres competidors.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/edorteam.com\/wp-content\/uploads\/web.png&#8221; alt=&#8221;web empresarial adaptada a les necessitats espec\u00edfiques de cada empresa. Xarxes socials, planificaci\u00f3 web&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>En aquesta s\u00e8rie de publicacions, anem a mostrar-los diferents tipologies de llocs web d&#8217;acord a les necessitats empresarials o objectius de diferents empreses.<\/p>\n<p>Les tipologies m\u00e9s habituals que podem trobar de llocs web poden catalogar dins dels seg\u00fcents formats:<\/p>\n<ul>\n<li><a href=\"https:\/\/edorteam.com\/ca\/presencia-empresarial-a-la-web\/\" target=\"_blank\" rel=\"noopener\">Web presencial o de contacte<\/a> .<\/li>\n<li><a href=\"https:\/\/edorteam.com\/ca\/web-informativa-per-a-empreses\/\" target=\"_blank\" rel=\"noopener\">Web informativa general<\/a> .<\/li>\n<li><a href=\"https:\/\/edorteam.com\/ca\/aplicacions-web-empresarials\/\" target=\"_blank\" rel=\"noopener\">aplicaci\u00f3 web<\/a> .<\/li>\n<li><a href=\"https:\/\/edorteam.com\/ca\/botiga-web-dempresa\/\" target=\"_blank\" rel=\"noopener\">botiga web<\/a> .<\/li>\n<li><a href=\"https:\/\/edorteam.com\/ca\/planificar-la-presencia-web\/\" target=\"_blank\" rel=\"noopener\">Planificar la pres\u00e8ncia web<\/a> .<\/li>\n<li><a href=\"https:\/\/edorteam.com\/ca\/xarxes-socials-empresarials\/\" target=\"_blank\" rel=\"noopener\">\u00das de xarxes socials.<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]En aquesta \u00faltima entrega d&#8217;aquesta s\u00e8rie, anem a aproximar-nos a les consideracions en l&#8217;enfocament que una empresa hauria d&#8217;atorgar al seu entorn en l\u00ednia i veurem alguns exemples d&#8217;aplicaci\u00f3.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 class=\"western\"><span class=\"ez-toc-section\" id=\"Requisits_i_necessitats\"><\/span>Requisits i necessitats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Segons el car\u00e0cter amb el que vulguem enfocar el nostre lloc web, caldr\u00e0 que prenguem en compte cert<strong> enfocament globa<\/strong> l.<\/p>\n<p>Si tractem amb un lloc web comercial, que va dirigit a la venda de productes propis, podem combinar aquesta amb una botiga en l\u00ednia. Mantenint les diferents refer\u00e8ncies als productes que treballem actualitzades, podrem arribar a ser un lloc de refer\u00e8ncia.<\/p>\n<p>Si a m\u00e9s de realitzar aquest proc\u00e9s informatiu, volem establir un entorn de comunicaci\u00f3 amb els visitants del nostre lloc web, es poden fer quatre aproximacions diferents o una combinaci\u00f3 d&#8217;aquestes per obrir el canal de comunicaci\u00f3 amb els nostres consumidors.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li><strong>habilitar comentaris<\/strong> a les actualitzacions o not\u00edcies de la p\u00e0gina. D&#8217;aquesta manera, els usuaris podran comentar les novetats que publiquem.<\/li>\n<li>habilitar un<strong> entorn de di\u00e0leg<\/strong> , Com un<strong> f\u00f2rum<\/strong> . Aquest cas \u00e9s habitual quan el producte que venem pot ser susceptible de generar una afici\u00f3 o activitats relacionades. Un f\u00f2rum en una empresa aliment\u00e0ria pot no tenir gaire sentit. En canvi en una empresa dedicada a l&#8217;oci pot obrir debats interessants.<\/li>\n<li><strong>P\u00e0gina de contacte<\/strong> amb l&#8217;empresa. Mitjan\u00e7ant un tel\u00e8fon o un formulari de contacte, l&#8217;usuari de el lloc podr\u00e0 posar-se en contacte amb l&#8217;empresa.<\/li>\n<li>habilitar un<strong> sistema de tiquets<\/strong> d&#8217;atenci\u00f3 a client. Quan la mida de l&#8217;empresa \u00e9s molt gran i necessita un servei d&#8217;atenci\u00f3 a client, caldr\u00e0 identificar i gestionar les diferents incid\u00e8ncies segons l&#8217;\u00e0mbit d&#8217;aplicaci\u00f3 i seguir les diferents fases per les que evolucioni la soluci\u00f3 de el problema.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]En els dos primers casos, si no se separa degudament la part formal amb la informal, pot derivar el lloc a ser un lloc web poc formal i espantar cert tipus de clients. Per contra en els casos de la p\u00e0gina de contacte, se separa degudament als usuaris i se&#8217;ls pot donar una assist\u00e8ncia personalitzada i adequada a les seves necessitats.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Cal esmentar que segons la dimensi\u00f3 de la nostra empresa i els \u00e0mbits en qu\u00e8 aquesta es mogui, pot ser necessari que<strong> haguem de designar<\/strong> o incorporar a la nostra plantilla, un empleat per a la gesti\u00f3 del lloc web. Segons la dimensi\u00f3 d&#8217;aquesta, pot ser que amb dedicar uns minuts a el dia oa la setmana, tinguem m\u00e9s que suficient. Si el volum d&#8217;usuaris que movem al nostre lloc web \u00e9s elevat, pot arribar a ser necessari una dedicaci\u00f3 de diverses hores per jornada laboral.[\/et_pb_text][et_pb_text admin_label=&#8221;Un ejemplo de mal uso de la presencia web&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 class=\"western\"><span class=\"ez-toc-section\" id=\"Un_exemple_de_mal_us_de_la_presencia_web\"><\/span>Un exemple de mal \u00fas de la pres\u00e8ncia web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una petita empresa que es dedica a la distribuci\u00f3 de productes d&#8217;oci especialitzats com<a href=\"https:\/\/www.elviejotercio.com\/\"> https:\/\/www.elviejotercio.com\/<\/a> s&#8217;ha obert a Internet mitjan\u00e7ant una p\u00e0gina informativa. Tot i que amb aquesta pres\u00e8ncia d\u00f3na a con\u00e8ixer el seu negoci i guanya pres\u00e8ncia a la xarxa, a el fer un manteniment pobre d&#8217;aquesta, passa a un segon pla. \u00c9s de menci\u00f3 que va dirigida a professionals i el contacte \u00e9s m\u00e9s directe utilitzant canals com el correu electr\u00f2nic o tel\u00e8fon perqu\u00e8 els seus clients facin les seves comandes. Si examinem les seves diferents seccions, veurem que en la de cat\u00e0leg i butlletins, l&#8217;\u00faltima entrada data de diversos mesos enrere en el temps. Les diferents seccions que disposa, fa refer\u00e8ncia a una \u00ednfima part de l&#8217;cat\u00e0leg que treballa, no tenint gaire sentit el destacar dels sis productes donats amb una secci\u00f3 pr\u00f2pia.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]L&#8217;estat d&#8217;aquest lloc web fa que directament es classifiqui pels usuaris com<strong> poc \u00fatil<\/strong> i com a molt s&#8217;utilitzar\u00e0 la seva secci\u00f3 de contacte per enviar un missatge als membres de l&#8217;empresa.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Per fer que el lloc web tingui certa rellev\u00e0ncia i generi pes entre els seus consumidors, seria recomanable que dispos\u00e9s de l&#8217;<strong> cat\u00e0leg actualitzat a el dia<\/strong> a disposici\u00f3 dels usuaris i replanteg\u00e9s la necessitat de tenir una petita mostra del seu cat\u00e0leg amb una secci\u00f3 pr\u00f2pia. O ampliar per cobrir tot el cat\u00e0leg, la qual cosa seria una tasca tit\u00e0nica, o pel contrari, eliminar aquestes seccions i substituir-les per una secci\u00f3 de not\u00edcies que s&#8217;actualitzi de forma peri\u00f2dica que els permeti mantenir un contacte m\u00e9s directe amb el seu p\u00fablic. Seria important tamb\u00e9, plantejar-se realitzar una estrat\u00e8gia en xarxes socials, per dirigir encara mes a el p\u00fablic cap al lloc web.<\/p>\n<p>A l&#8217;tractar-se d&#8217;una distribu\u00efdora de productes f\u00edsics, podria plantejar-se complementar el lloc informatiu amb una botiga online o un sistema de comandes. Els seus clients tindrien la possibilitat de realitzar les seves comandes mitjan\u00e7ant aquesta botiga online, trobarien el cat\u00e0leg actualitzat de la companyia i podrien processar directament els pagaments de les seves comandes. Segons la tecnologia emprada, la botiga distingiria entre usuaris distribu\u00efdors i usuaris particulars, aplicant diferents r\u00e0tio de descompte segons fos el cas. Si la pol\u00edtica de l&#8217;empresa fos nom\u00e9s treballar amb professionals, limitar l&#8217;acc\u00e9s a aquests nom\u00e9s.<\/p>\n<p>Aplicant aquests canvis, l&#8217;empresa augmentaria els seus beneficis a l&#8217;augmentar la quantitat de p\u00fablic que es dirigiria directament al seu lloc web.[\/et_pb_text][et_pb_text admin_label=&#8221;Ejemplo de empresa con buena praxis en su sitio web&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 class=\"western\"><span class=\"ez-toc-section\" id=\"Exemple_dempresa_amb_bona_praxi_en_el_seu_lloc_web\"><\/span>Exemple d&#8217;empresa amb bona praxi en el seu lloc web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L&#8217;empresa nvidia, al seu lloc web<a href=\"https:\/\/www.nvidia.es\/\"> https:\/\/www.nvidia.es\/<\/a> porta una estrat\u00e8gia molt ben adaptada a l&#8217;entorn online. Ha dotat a la seva pagina web informativa d&#8217;una botiga en l\u00ednia, que permet vendre directament als seus clients els productes que fabrica.<\/p>\n<p>El lloc web ofereix un<strong> acc\u00e9s f\u00e0cil i intu\u00eftiu<\/strong> a les fitxes dels seus productes, amb els seus detalls t\u00e8cnics i requisits per al seu \u00fas i els arxius relacionats a aquests. Si \u00e9s el cas, controladors de maquinari i aplicacions complement\u00e0ries.<\/p>\n<p>Addicionalment, incorpora una<strong> aplicaci\u00f3 a mida<\/strong> , 1<strong> f\u00f2rum<\/strong> , Per facilitar el contacte entre el personal de la companyia i els usuaris d&#8217;aquesta. D&#8217;aquesta manera, es crea un canal de comunicaci\u00f3 constant, donant sensaci\u00f3 de proximitat als usuaris amb l&#8217;empresa.<\/p>\n<p>Tot aix\u00f2 repercutir\u00e0 en la imatge de marca que els reportar\u00e0 un feedback positiu i far\u00e0 que amb el boca a boca, els propis usuaris convidin als seus coneguts a visitar el lloc i per tant acabar consumint els seus productes.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obertura a el p\u00fablic amb un web empresarial \u00c9s indubtable a hores d&#8217;ara que una empresa necessita certa pres\u00e8ncia web a Internet. Per gran o petit que sigui el nostre negoci, \u00e9s un element que far\u00e0 que els potencials clients acabin visitant-nos o fent \u00fas dels serveis o productes que li proporcionem. Fer bon \u00fas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[168,25,34,170,95,1],"tags":[],"class_list":["post-7368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hosting-i-dominis-web","category-hosting-y-dominios-web","category-paginas-web","category-pagines-web","category-sense-categoria","category-seguridad-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planificar la pres\u00e8ncia web - Edorteam<\/title>\n<meta name=\"description\" content=\"Planificar la pres\u00e8ncia web \u00e9s un punt molt important quan ens plantegem establir una pres\u00e8ncia a Internet. 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